Honda R&D Americas, Inc. (HRA) is responsible for creating advanced technologies and products in the U.S. that provide new value to Honda and Acura customers. Established in Southern California in 1975 to conduct local market research and design activities, HRA now operates 14 R&D facilities in North America with the capability of “complete product creation” – developing all-new vehicles starting from market and technology research to support for mass production preparation. HRA is also taking a leading role in the advancement of leading-edge safety and environmental technologies.